#wedesign
#UX/UI
A Website Redesign for the Next Generation
A Website Redesign for the Next Generation
A Website Redesign for the Next Generation
A Website Redesign for the Next Generation
A Website Redesign for the Next Generation
A Website Redesign for the Next Generation
As the lead UX/UI designer, I had the opportunity to spearhead the website redesign for RoseBank College, a project aimed at reinvigorating the brand and attracting a diverse audience of young learners and professionals.
As the lead UX/UI designer, I had the opportunity to spearhead the website redesign for RoseBank College, a project aimed at reinvigorating the brand and attracting a diverse audience of young learners and professionals.
As the lead UX/UI designer, I had the opportunity to spearhead the website redesign for RoseBank College, a project aimed at reinvigorating the brand and attracting a diverse audience of young learners and professionals.
As the lead UX/UI designer, I had the opportunity to spearhead the website redesign for RoseBank College, a project aimed at reinvigorating the brand and attracting a diverse audience of young learners and professionals.
As the lead UX/UI designer, I had the opportunity to spearhead the website redesign for RoseBank College, a project aimed at reinvigorating the brand and attracting a diverse audience of young learners and professionals.
As the lead UX/UI designer, I had the opportunity to spearhead the website redesign for RoseBank College, a project aimed at reinvigorating the brand and attracting a diverse audience of young learners and professionals.
Timeline
2023
Role
Lead Designer
Timeline
2023
Role
Lead Designer
Timeline
2023
Role
Lead Designer
Timeline
2023
Role
Lead Designer
Timeline
2023
Role
Lead Designer
Background
Background
RoseBank College, renowned for its innovative approach and blended learning, has been named the "coolest college" by the Sunday Times for three years running. Offering 17 of 35 qualifications online, the college caters to a diverse audience including full-time and Grade 12 students, young professionals, and part-time learners. Marketing efforts focus on influencing key decision-makers such as students, parents, and sponsors.
RoseBank College, renowned for its innovative approach and blended learning, has been named the "coolest college" by the Sunday Times for three years running. Offering 17 of 35 qualifications online, the college caters to a diverse audience including full-time and Grade 12 students, young professionals, and part-time learners. Marketing efforts focus on influencing key decision-makers such as students, parents, and sponsors.
The Goal
The Goal
My goal was to create a website that positions RoseBank College as a new-age institution while preserving its market prestige. The design aimed to establish the college as cool, first-class, and top-tier, with a focus on improving the flow and user experience in content structure.
My goal was to create a website that positions RoseBank College as a new-age institution while preserving its market prestige. The design aimed to establish the college as cool, first-class, and top-tier, with a focus on improving the flow and user experience in content structure.
Solutions
Solutions
1
Simplify Website Content
I streamlined the content and optimized the navigation, building a structured design system focused on a clear and concise presentation of information.
1
Simplify Website Content
I streamlined the content and optimized the navigation, building a structured design system focused on a clear and concise presentation of information.
1
Simplify Website Content
I streamlined the content and optimized the navigation, building a structured design system focused on a clear and concise presentation of information.
1
Simplify Website Content
I streamlined the content and optimized the navigation, building a structured design system focused on a clear and concise presentation of information.
1
Simplify Website Content
I streamlined the content and optimized the navigation, building a structured design system focused on a clear and concise presentation of information.
2
Course Finder Wizard
Recognizing the stress students face when choosing a field of study, the design aimed to provide a reassuring and supportive experience. A "course finder wizard" was introduced to simulate the guidance of a student advisor, making the exploration and discovery of suitable courses more manageable and less overwhelming.
2
Course Finder Wizard
Recognizing the stress students face when choosing a field of study, the design aimed to provide a reassuring and supportive experience. A "course finder wizard" was introduced to simulate the guidance of a student advisor, making the exploration and discovery of suitable courses more manageable and less overwhelming.
2
Course Finder Wizard
Recognizing the stress students face when choosing a field of study, the design aimed to provide a reassuring and supportive experience. A "course finder wizard" was introduced to simulate the guidance of a student advisor, making the exploration and discovery of suitable courses more manageable and less overwhelming.
2
Course Finder Wizard
Recognizing the stress students face when choosing a field of study, the design aimed to provide a reassuring and supportive experience. A "course finder wizard" was introduced to simulate the guidance of a student advisor, making the exploration and discovery of suitable courses more manageable and less overwhelming.
2
Course Finder Wizard
Recognizing the stress students face when choosing a field of study, the design aimed to provide a reassuring and supportive experience. A "course finder wizard" was introduced to simulate the guidance of a student advisor, making the exploration and discovery of suitable courses more manageable and less overwhelming.
3
Promoting an Inclusive and Innovative Environment
The branding and UI design highlight the college's commitment to inclusivity and innovation. By presenting a happy and diverse brand image, the website aims to make prospective students feel welcomed and excited about the opportunities at RoseBank College.
3
Promoting an Inclusive and Innovative Environment
The branding and UI design highlight the college's commitment to inclusivity and innovation. By presenting a happy and diverse brand image, the website aims to make prospective students feel welcomed and excited about the opportunities at RoseBank College.
3
Promoting an Inclusive and Innovative Environment
The branding and UI design highlight the college's commitment to inclusivity and innovation. By presenting a happy and diverse brand image, the website aims to make prospective students feel welcomed and excited about the opportunities at RoseBank College.
3
Promoting an Inclusive and Innovative Environment
The branding and UI design highlight the college's commitment to inclusivity and innovation. By presenting a happy and diverse brand image, the website aims to make prospective students feel welcomed and excited about the opportunities at RoseBank College.
3
Promoting an Inclusive and Innovative Environment
The branding and UI design highlight the college's commitment to inclusivity and innovation. By presenting a happy and diverse brand image, the website aims to make prospective students feel welcomed and excited about the opportunities at RoseBank College.
Conclusion
Conclusion
The redesigned website for RoseBank College successfully blends the cool factor with a sense of prestige, catering to the diverse needs and preferences of its target audience. As the lead UX/UI designer, I was proud to contribute to the college's mission of attracting the next generation of learners and reestablishing its position as a leading educational institution.
The redesigned website for RoseBank College successfully blends the cool factor with a sense of prestige, catering to the diverse needs and preferences of its target audience. As the lead UX/UI designer, I was proud to contribute to the college's mission of attracting the next generation of learners and reestablishing its position as a leading educational institution.
Tools
Tools
Figma
Adobe
Figma
Adobe
Figma
Adobe
Figma
Adobe
Figma
Adobe
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